Yep. August 29th, I had actually just called the store this morning to confirm. I guess I will be staying up late for the online part on the 28th. I hope they put out a good coupon right before the release like they did last year. That was extremely helpful.
A coupon would be awesome! I think I'll stay up late on the 28th too and scope out all the goodies! I'm about 45 minutes from the closest Yankee Candle store, so I may miss out on the party this year but I will definitely pick out some Halloween items