I had to carve a Tigger pumpkin last year for my friend's little girl and I kept telling mysef over and over "it's ok...it's not for you...don't worry about carving a cutesy pumpkin...it's ok...it's not for you". hah hah
This is true "all of the above" works better for me. I went with "creative' because I do a lot of those pumpkin patterns like the haunted house, headless horseman, werewolf, raven on a skull, etc. I usually pick the scariest versions of these, but I consider them "creative", rather than "scary", since I think "scary" was intended to mean a scary face, right? Maybe you should add a "pattern" selection too!
I've carved hundreds over the years. I've made "will you marry me?" pumpkins for friends, portraits, houses, sports teams...you name it.
My favorite tip is to carve out the "drain" hole at the bottom of the pumpkin. You don't have to worry about a lid that might cave in. It is easy to light a pumpkin this way. You can also buy all the pumpkins that other people do not like because they do not stand straight. It is easy to correct that if you make the hole at the bottom.
The pumpkins seem to last longer this way. You petroleum jelly on all your cuts. This also makes the JOL last longer.