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Does your newspaper have a "things to do" or "local interest" section? You can contact the editor for that section and explain exactly what you're trying to do. They may come out and do a featurette about your haunt.
Papers are always looking for seasonal interest stories. The fact that you started so early and had such a good response, and you're back doing it for the kids again is pretty compelling.
I did something similar - I'm an illustrator and had been doing hobby kits and toys with monster themes. On a whim I contacted the paper a few weeks before Halloween to tell them about the work, and was rewarded with a full page article with color photos on the front of the "Accent" section.
Good luck!
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