It's definitely geared towards a family experience. They have carnival rides / food, animals to pet and feed, hay rides and other kid friendly activities... They do have a walk thru haunted house on site but I haven't experienced it to know how "scary" it really is. It's more of a "load up the kids in the mini-van, and go pick your pumpkins". If you go here on a Sat or Sun, the place is packed! They don't run their rides and what not on weekdays so it's usually quiet.Where are all the people in the photos? How could that store not be packed? I could spend hours in there. I am not into the cute crafty indoor decorations - I like my props big and outside. But those first few photos have some really cool things in them.