I know I've talked to a lot of other Military and Military family members on here. This is not just a seasonal special, but something they offer year round. The Sally Beauty Club membership is free to all with a Military ID. It is important that you do not sign up on line. You must sign up in the store and show your Military ID. The membership gives you discounts in store. I used it for a discount on wig heads for my masks. They also have make up. I do not work with this company, I just ask for military discounts wherever I shop, and found this one useful for Halloween time.