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Thoughts to include for both groups:
about good/bad/memorable customer stories
ditto actor stories (or about finding actors)
the haunt's history (maybe they're in an old house, or the pro haunt is based on something local)
their background in Halloween (how long they've been haunting, what draws them to it, is there local history of celebration or the "Halloween environment", etc.)
What's the one thing that's guaranteed to scare (or times this one thing failed)?
How do they deal with the two types of visitors - the scared vs the appreciators?
One piece of advice (things learned through experience)
I probably wouldn't ask about expenses. Maybe instead, ask about the time investment.
about good/bad/memorable customer stories
ditto actor stories (or about finding actors)
the haunt's history (maybe they're in an old house, or the pro haunt is based on something local)
their background in Halloween (how long they've been haunting, what draws them to it, is there local history of celebration or the "Halloween environment", etc.)
What's the one thing that's guaranteed to scare (or times this one thing failed)?
How do they deal with the two types of visitors - the scared vs the appreciators?
One piece of advice (things learned through experience)
I probably wouldn't ask about expenses. Maybe instead, ask about the time investment.