Before I begin going over an observation that I noticed at a pro haunt over the weekend I would like say to that that I am in way no bashing pro haunts. I just noticed something and I am wondering how it will impact attendance for the current season and in future years. Actually I am a big fan of pro haunts and what they are able to pull if done correctly.
Now on to my observations and questions. Over the weekend I went to a pro haunt that I have attended in past and have really enjoyed. In the past this haunt has embodied everything that I enjoy about Halloween, In some respects I would say it's almost an art haunt. It was very well put together and even though they do not have the latest and greatest props the owners seemed to have a true love for the season.
I think it's important to note that this is their second season at this location. The first season was amazing, when I walked into what would be considered the courtyard it was like into Halloween. It instantly got excited for the season and to see the their haunts, which I thought were very good. Long story short, in my opinion they really took their haunt to a new level last year and it was over the top.
This year on the other hand was not quite as impressive, but still pretty good. I could tell that level of effort put into this year was not close to the amount of the previous year. However because of the amazing haunt last year I think that word got out around the community and the numbers of people that showed for a mid October weekend was very impressive. When I compare this to what I saw from last year which was closer to the end of October the haunt has had a big increase in attendance.
Now here is where I ask myself, why would someone spend all that time and effort one year to increase your numbers and then not maintain that level of effort the second year? If I were the owner I would be afraid of losing not only returning customers, but I also having one time only customers. I understand that sometimes haunts have better years than others, but by having inconsistency in the level of haunt that you have are you setting yourself up to be just an average haunt or even worse a haunt that has to close it doors. Anybody have any thoughts on this?