Open the box and look at the Big Lots spotlights. Looks like those have one led with a domed lens on it. Not very bright. The ones at Lowes have 3 bright LEDs with a reflector type lens, a better, brighter light in my opinion.My local BigLots has LED spotlights that seem identical to these, for $12.
I've purchased a couple of red ones, but haven't had a chance to check them for illumination yet.
I have a couple of the Gemmy LED spots (purchased last year), so I will have something to compare them to.
Looks like the same ones spiret is selling for 30$ in my area...not sure if they are the same tho. I'll have to check them out thanks OP!