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Discussion Starter #1
http://smallbizdaily.com/2011/10/11/consumers-plan-record-2011-halloween-spending/

Consumers Plan Record 2011 Halloween Spending

According to the annual National Retail Federation Halloween spending survey, some 161 million people will celebrate Halloween – the biggest number in the 10 years the NRF has conducted the survey. Total spending on the holiday will reach $6.86 billion.

The average household will spend $72.31 on decorations, costumes and candy, an increase over the average of $66.28 last year. Consumers overall are expected to spend $1 billion on children’s costumes — up from $840 million last year — and $1.21 billion on adult costumes, up from $990 million last year. Don’t forget the 15 percent who plan to dress up their pets; some $310 million will be spent on pet costumes.

Some 43.9 percent say they will dress in costume (up from 40.1 percent in 2010), and 34.3 percent will host or attend a party (up from 33.3 percent last year). Some 73.5 percent will hand out treats, 49.5 percent will decorate their homes, 47.8 percent will carve a pumpkin, and 32.9 percent will take children trick-or-treating.

Hot decor this year will include life-size skeletons, giant inflatable pumpkins and artificial cobwebs, with consumers planning to spend $19.79 on decor and $21.05 on candy. But even though the numbers say consumers are spending more, they want to think they’re spending less – 32.1 percent say the economy has them scared, and of those, 87.1 percent are trying to spend less on Halloween.

Pretty impressive! Our beloved holiday is getting bigger every year!
 

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Discussion Starter #3 (Edited)
Okay... so why is the Halloween selection in most stores so crummy? And why do stores have Halloween merchandise out for such a short time? Just another reason why I wish the world was run by haunters.
Interesting question with sales going up every year you would think selection would be better. Maybe retailers need a little more faith in Halloween? I think Haunted Amusement Parks revenues should be counted as well seeing Halloween drives their sales as well

here is another interesting article on Halloween Spending http://adage.com/article/news/halloween-spending-expected-scary-good/230071/
 

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Emperor of Candlewood
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WOW! and to think its grown in the horrible economy! Well glad there is more funds going back into our beloved GROWING holiday! :D
 
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