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Scary Visions and the Hauntworld forums have a lot of great advice for pro haunters. Even though some of the information is out of date, I recommend picking up the revised edition of How to Operate a Financially Successful Haunted House by Philip Morris and Dennis Phillips. It has a lot of great tips that I've yet to see anywhere else online. You can also find some information about getting free advertising from using royalty free music here.
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