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As someone who had a small Halloween store a few blocks from his house growing up, I like supporting small or even obscure businesses. Not sure if Cool Masks even fits that category, but I found some things on there I've been hunting for and reached out to them about their policies.

Not getting any replies to emails sent to whoever runs site. The last email I sent is over a month old with no reply. Are they even legit?
 

Typical Ghoul Next Door
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It's registered by a proxy domain company, so that right there sets off a red flag for me. They are obscuring their owner/country of origin deliberately. The domain name has been in use since 2009, but has moved host servers 13 times.

The currently registered IP addy for the site is served by Sub 6 Limited, out of Haywards Heath, GB (UK), and is also a proxy/VPN address server. This host server company also is flagged as suspicious:

This IP address (185.41.10.134) is a proxy connection and is NOT associated with any recent SPAM blacklist activity or abusive behavior. IPQS proxy detection scoring has identified 185.41.10.134 as a VPN connection. IPQS fraud scoring algorithms have rated this IP address as suspicious, scoring 68 out of 100. Connections from this IP address may require additional scrutiny and verification.

Now the interesting part to me is that there are TWO different site addresses that are used on this ONE business. The coolmasks(dot)biz one, but then you click over to their contact or terms pages and it goes to coolmasks(dot)co.uk. That's weird.

And they have a mostly no returns policy (masks/wearables), they want you to pay through paypal, 20% restocking fee for any returnable items.

Also, there are NO reviews anywhere on the web. For a company that has supposedly been in business for 13 years (or at least existed that long) to not have a single "hey, this was nice/not nice" about them is VERY odd.

But the fact that they haven't even bothered to answer you - a potential customer - is the bright red warning cherry on top.
 
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