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I would definately tie your theme with the invitations. To me, the invitation sets the mood (and the guest's level of participation).
I've found that you can't really dictate what the guest should wear, but you can decorate your home to give the feel of your theme once they arrive. People love Halloween parties, and those that are really into it, will spend the time/money on a good costume. (My invitations always manage to say that costumes are mandatory). Every year the costumes get better and better.
Don't forget to carry your theme into the guest bathroom....
I've found that you can't really dictate what the guest should wear, but you can decorate your home to give the feel of your theme once they arrive. People love Halloween parties, and those that are really into it, will spend the time/money on a good costume. (My invitations always manage to say that costumes are mandatory). Every year the costumes get better and better.
Don't forget to carry your theme into the guest bathroom....