Haha, been there many times! If the lack of movement is from fear (paralysis!) I blow by them and move on to the next victim. I'll let the fear wash itself away over the victim's own time.
If it's a scared little kid though, I'll stop in front of them, and get out of character with my hands on my hips, long enough to say in a frustrated grown-up voice, 'Well, are you gonna run or what? You're hurting my feelings!' It never fails to get a laugh and a smile and everyone can move on.
If it's just a matter of someone not being at all scared, I ignore them, or sometimes stick my tongue out as I pass by; their friends end up laughing and any pressure to 'be more scary' is removed from my shoulders... It just really depends on the specific situation.
Mike C.
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