Thread: Halloween sales up from last year to $6.86 billion for 2011

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http://smallbizdaily.com/2011/10/11/...ween-spending/

Consumers Plan Record 2011 Halloween Spending

According to the annual National Retail Federation Halloween spending survey, some 161 million people will celebrate Halloween – the biggest number in the 10 years the NRF has conducted the survey. Total spending on the holiday will reach $6.86 billion.

The average household will spend $72.31 on decorations, costumes and candy, an increase over the average of $66.28 last year. Consumers overall are expected to spend $1 billion on children’s costumes — up from $840 million last year — and $1.21 billion on adult costumes, up from $990 million last year. Don’t forget the 15 percent who plan to dress up their pets; some $310 million will be spent on pet costumes.

Some 43.9 percent say they will dress in costume (up from 40.1 percent in 2010), and 34.3 percent will host or attend a party (up from 33.3 percent last year). Some 73.5 percent will hand out treats, 49.5 percent will decorate their homes, 47.8 percent will carve a pumpkin, and 32.9 percent will take children trick-or-treating.

Hot decor this year will include life-size skeletons, giant inflatable pumpkins and artificial cobwebs, with consumers planning to spend $19.79 on decor and $21.05 on candy. But even though the numbers say consumers are spending more, they want to think they’re spending less – 32.1 percent say the economy has them scared, and of those, 87.1 percent are trying to spend less on Halloween.

Pretty impressive! Our beloved holiday is getting bigger every year!

Okay... so why is the Halloween slection in most stores so crummy? And why do stores have Halloween merchandise out for such a short time? Just another reason why I wish the world was run by haunters.

Originally Posted by phillipjmerrill

Okay... so why is the Halloween selection in most stores so crummy? And why do stores have Halloween merchandise out for such a short time? Just another reason why I wish the world was run by haunters.

Interesting question with sales going up every year you would think selection would be better. Maybe retailers need a little more faith in Halloween? I think Haunted Amusement Parks revenues should be counted as well seeing Halloween drives their sales as well

here is another interesting article on Halloween Spending http://adage.com/article/news/hallow...y-good/230071/

WOW! and to think its grown in the horrible economy! Well glad there is more funds going back into our beloved GROWING holiday!