Yeah, a large percentage of our haunt budget each year is spent on volunteers. We feed them not only on the night of, but also during construction weekends leading up to the event.
When we have the budget, we also make staff tee shirts as a thank you.
If you don't have the budget to spend on pizza, one thing that has worked for us in the past is to have a pot luck that coincides with your volunteer events. Clear the kitchen, and have everyone bring something. (This works better on construction days than on the big night, since people are less harried.) It's not as generous as springing for pizza, but it at least gets some chow on the table to keep peoples' energy up.
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